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Transparent and Clear Labelling

As per the research on Packaging and Consumer Behavior in 2020, “38% of consumers are willing to purchase a newly launched product with clear product information”.
People are conscious of what they eat. Although food packaging contains information on ingredients, reading the fine print can be hard. Companies are adopting transparent packaging and clear labelling to list out the contents of the product. Healthy food delivery arm Eat.fit underwent a packaging overhaul to clearly indicate the contents of each box. And, to stick to its promise of delivering healthy packaged meals daily.

Clean labelling can help you upscale your brand identity and assist consumers in making a knowledgeable purchase.

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